Live. Work. Play. Telling the Story of the Brainerd Lakes Area with BLAEDC
At RAWfish Creative Group, we don’t just make videos, we tell real stories. And there’s no better story to tell than one rooted in a community that’s proud of where it’s been and bold about where it’s going.
Over the past few years, we’ve teamed up with the Brainerd Lakes Area Economic Development Corporation (BLAEDC) on multiple fronts, from brand positioning to success story features and long-term messaging strategy. Together, we’ve helped shape a clear and confident brand identity for the region. Their mission is simple: build and showcase the Brainerd Lakes Area as a place where people want to live, work, and play and back it up with real support for the businesses and families who make it all happen.
The Vision: “Live. Work. Play.”
Our collaboration with BLAEDC led to the creation of a full-scale video campaign built around the region’s core strengths:
Work – The grit and grind of local industry, opportunity, and economic growth
Play – Outdoor adventure, year-round recreation, and a lifestyle you can’t fake
Live – A place to put down roots, raise a family, and feel like you’re part of something real
We weren’t just filming pretty scenes, we were capturing the energy and spirit of the area in a way that feels authentic and bold.
We went all-in. From winter details to golden-hour summer lake shots, our team captured the Brainerd Lakes Area in all its seasons. We hit the ground with community leaders, sourced our true local talent, and made sure every scene looked and felt right.
These shoots were about more than just production, they held respect. Respect for the hard work of business owners. Respect for the land. And respect for the people who make this place what it is.
A Word from the Team at BLAEDC
The BLAEDC crew was all-in from day one. Planning, communication, and execution were smooth across the board. Here’s what they had to say:
“RAWfish Creative Group did an amazing job creating multiple branding videos that highlight BLAEDC’s role in economic development for Crow Wing County. The entire process, from planning to filming, was smooth and well-organized… Their attention to detail really shows in the final product… We couldn’t be happier with the results.”
Community, Connection, and Creative Power
These weren’t one-off promo spots. This was a full-scale branding effort designed to put the Brainerd Lakes Area on the map and it worked. From chamber messaging to tourism appeal, these videos became key tools for attracting businesses, talent, and new families to the region.
And while this blog is all about our work with BLAEDC, we’ve carried the same energy into other projects, like our ongoing work with Devils Lake Tourism (more on that soon). Wherever the story takes us, we show up to make it count.
Let’s Keep It Moving
To BLAEDC, thank you for trusting us to help tell your story. It’s been a wild ride, and we’re just getting started. When you mix strong vision with serious creative execution, you get something that lasts.
Live. Work. Play. And build something worth sticking around for.
Ready to expand your community through media production? Contact us!